To enhance visitor experiences at its Ride and Drive events, Renault has installed two 42” weatherproof LCD screens from SANYO to clearly display event updates and vehicle information.
Renault is running eighteen Ride and Drive events around the country at which new and existing customers can test drive all cars and vans across the Renault range. The two day events, held at popular visitor attractions, allow guests to have access to an unprecedented test drive experience by driving the vehicles, unaccompanied, on the surrounding roads. In the first two events alone, over 1000 test drives were taken.
To ensure the smooth running of the event and keep guests up to date with when their car will be available to drive, Renault runs regular updates on specially erected screens. In previous years, the quality of the images portrayed was impacted by the glare of the sun which made them difficult to see. To address this, Tro Group, the organisers of the Ride and Drive events, have chosen to install weatherproof screens from SANYO.
SANYO’s ground-breaking, fully IP56 weatherproof, durable flat panel LCD screens are perfect for permanent outdoor use. These 42” and 32” LCD screens can easily withstand the UK’s weather and can therefore be left outside all year round.
They offer full protection against the elements with an acrylic front panel that protects the lightweight aluminum framed LCD display. Other features include 3.5mm thick glass and anti-glare glass. A high security lockable wall mounting bracket is also available for added peace of mind. Picture sharpness and clarity are assured as the HD Ready screens have a high brightness level, high contrast ratio and wide 176 degree viewing angle - ensuring that superior image quality can be enjoyed from almost every viewing position.
Alice Springate, Account Manager at Tro Group comments:
“While the ultimate goal was to ensure superior image quality at all times, the screens also needed to be sufficiently robust to be dismantled and erected multiple times, and of course be able to withstand the infamous British weather. SANYO was the only manufacturer that offered the solution we needed and I felt comfortable that with their reputation in technology the screens would be the ultimate solution.”
Julie Montgomery, Manager, Dealer Marketing & Tactical Advertising at Renault UK comments:
‘Our Ride and Drive events are an opportunity for Renault to impress its existing and potential customers. As such it is important that the right impression is portrayed at all times. This includes not only ensuring that guests enjoy driving the vehicles, but that their overall experience of the event is positive. Thanks to the SANYO screens, guests have easy to view access to event updates to help them plan, and get the most out of their day.’